Content management involves storing more than just names and numbers in the database. You can store images, audio, video, mapping data, and documents, collectively known as unstructured dat a. Documents can be binary format or XML. You can run searches across all these kinds of data.

Oracle interMedia lets you write ap plications to manipulate images, audio, and video within the database:

You can store XML co ntent in the database, and write applications to process it and use it as a data interchange format:

Oracle Text turns the database into a search engine. You can search for text in regular columns, for text inside various kinds of binary-format documents, and for text, tags, and attributes inside XML documents.

Oracle Spatial lets you store geospatial data and write mapping applications.